“Email use worldwide will top 3 billion users by 2020,” according to Media Post, and it’s only going up from there. That’s why it’s important to focus your time and attention on email marketing in addition to social media, paid advertising, and search engine optimization. It’s one
form of marketing that’s not going anywhere anytime soon, and rightfully so. With emails, you can foster a deeper, one-on-one relationship with your audience.

By making a few simple changes, your emails will appear more personal and authentic than any other marketing efforts you take (more on these later). This builds trust with your customers because even though you’re not actually face-to-face with them, it feels as if you are.