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“Go Mobile With Your Marketing Plan to Gain More Customers, Earn More Profits, and Stay Ahead of the Competition”

You’d never intentionally leave money on the table. You’re far too savvy for that. You have a well-developed sales funnel, you’ve built a solid relationship with your customers, and you keep up-to-date on the news and innovations in your industry. Unfortunately, today’s technology is threatening to leave you behind. I’m talking about mobile marketing, what should be the single most important aspect of nearly every business owner’s advertising plan, but is all too often simply overlooked. With more than 70% of the world’s population now having access to a mobile device (that’s more than have computers, even), it’s critical for your business to have a mobile marketing plan. Without it, you’ll be left in the dust. And that’s what Mobile Content Marketing is all about.

Critical Information for Every Business

There are 5 billion – with a “B”! – active mobile subscriptions in the world today. When you consider that there are only 6 billion people in the world, and just over 1 billion personal computers, you can see that by not considering mobile users when you develop your marketing plan you’re ignoring a huge market. Not only that, but mobile users are abandoning their PCs at an alarming rate. As mobile devices become more flexible – and less expensive – many users are finding they no longer have a need to be tied to a desktop computer. Even laptops, the “mobile device” of choice just a few years ago, are being edged out of the marketplace by the sleek, sexy iPad and ultra-portable netbooks. If you’re not taking steps today to integrate mobile devices into your marketing plan, you risk being left so far behind you and your business may never catch up. But Mobile Content Marketing can help.

Mobile Devices Are More Than Just Miniature Browsers

When you think of mobile marketing, you probaby think first about presenting your website in a mobile-friendly manner. That’s important, of course, but there is much more to mobile marketing than just optimized web sites. Mobile devices have many functions that businesses can take advantage of, and many of them simply aren’t available on traditional computers, so business owners often don’t consider them in their marketing plans. Mobile Content Marketing addresses many of the functions of modern devices that you might not have considered, like

  • Text messaging – and how to make sure your permission-based marketing messages are never mistaken for SPAM. Without this information, your mobile campaign might come to a halt before it even begins!
  • GPS data – and how brick and mortar stores can reward customers who just happen to be in the area.
  • MP3 Players – perfect for podcasts, audio books, even recorded teleseminars. Your customers may not have time to read a lengthy article or special report, but they’ll love an instructional audio they can listen to on the go.

But that’s just the beginning…

How Apple Changed the Face of Mobile Marketing

Once there were cell phones with limited capabilities. Sure, you could call your husband from the grocery store to see if he wanted lasagna or chicken for dinner, and you could text your kids to find out what time to pick them up from practice. (Although with just a numeric keypad, it was a bit of a challenge.) Today, though, we’ve got tiny little computers that fit in the palm of our hands. And just like with real computers, we’re not satisfied doing the simple tasks we once used them for. Now we want more, and Apple was happy to comply. The iPhone was introduced just four years ago, and with it came a whole new tool for mobile marketing – the app. Short for applications, iPhone apps quickly became the device’s biggest selling point. Today, more than 300,000 apps are available for download through iTunes. You can find apps that enhance the useability of your iPhone, perform useful functions, or are just plain fun. What does that mean for small business owners? Another opportunity to engage and interract with your customers in the way they prefer. Now you can

  • Put your business contact info – including turn-by-turn directions – in the palm of your customer’s hand. Phone numbers are so last year! Today’s mobile marketing brings your customers right to your door.
  • Make it easy for your customers to buy – they’ll choose you over your competition every time if you make it easier for them.
  • Entertain your customers – and keep them coming back for more.

The possibilities for mobile marketing with apps are limited only by your imagination – and your budget. Developing an app can be a costly endeavor, but don’t let that put a damper on your mobile marketing ambitions. There are other, less expensive, but no less effective methods. Click Here for some examples of our mobile websites to get your creative juices flowing…